Did you know Google ranks websites on how easy it is to navigate and use your website? This is all to do with Core Web Vitals. These are a set of specific factors that Google considers important in a webpage's overall user experience. Core Web Vitals are all about page load speed and how it displays and reads on the various desktop, tablet and mobile screens. It is very important that your website is optimised around mobile screen sizes because more people browse the web on their phone than desktop pc nowdays. Technology is always changing and there will be a new screen size or device available tomorrow that will be slightly different to what your used to.
One of the most important factors in determining your position on a SERP is user experience and bounce rate. This takes into account the range of SEO strategies that we employ to get your site into the top positions on Google, mainly keyword optimisation, fast clean website structure and content relevance. The search query that brings a person to your site must be relevant to the content within, and the user who lands must be able to find what they are looking for quickly and easily. All this working together will boost traffic and in turn raise your ranking over time.